Patrick Stewart v. Time Warner Cable of NYC
SEO is more important than Social Media. #Infographic
According to research by BlueCaribu, Search Engine Optimization (SEO) is what drives the monetization of the internet. The infographic shown here illustrates how BlueCaribu drew this conclusion.
For PR pros and digital marketing gurus, however, its important to understand the intangible value of social media as a means of building brand equity and consumer loyalty. Moreover, for those operating in the government or non-profit sectors, social media is just as, if not more, important than SEO in terms of mobilizing supporters and leveraging that support to raise funds.
Social media must be managed well in order to translate to positive brand awareness and consumer loyalty.
Here are Corielle Heath’s 5 tips for maximizing social media potential:
1) RESPOND: Regardless of whether a user has complimented or criticized your organization, engaging with that user is necessary to establish a lasting relationship and act as an advocate for your brand. Even something as simple as a “thank you!” or “We’re sorry you feel this way, and we’re doing what we can to fix the problem,” is a powerful tool of engagement.
2) CREATE NEW CONTENT: It may be tempting to simply retweet/share content generated by third-party organizations, but expressing the unique, honest and personal voice of the brand is the purpose of social media. Rather than retweet a link shared by a mews organization, for example, share a thought or opinion on the content or, even better, post a brief reply/rebuttal to your organization’s blog and share the link to the reply.
3) HUMOR MAKES THINGS GO VIRAL: Be funny. Try your hardest, or find someone who can. When disseminating messages through social media, content which is entertaining, especially humorously entertaining, is guarenteed to enjoy greater peer to peer virality than content which invokes emotional appeals or white-bread industry-speak.
4) BREAK NEWS ONLINE FIRST: If you want users to turn to your social media pages as an information resource, content generation must be regular, reliable and immediate. When issuing a press release or breaking news announcement, a good practice is to release the information through social media 10-15 minutes before alerting the press. While media relations is the traditional tool-of-choice for communications professionals, ideally, all consumers would come straight to the source for news and information on an organization. Social media makes this ideal a reality, allowing you to teach audiences that your brand’s social media pages are the most up-to-the-minute sources for brand-related information.
5) BE A HUMAN: Social media epitomizes transparency, honesty and casual conversation. Your Facebook page is not the place to use jargon, industry-speak or even patently persuasive language. This is where brands become people, so you must give your organization a personality. Develop a consistent tone, be it humorous, opinionated, edgy, sarcastic, etc. A good tool for developing a social media identity is to sit down with your clients/brand/organization and brainstorm what kind of person the brand would be. Is your brand male or female? Young or old? Does it have an ethnic, racial or national identity? What does your brand-character look like? You get the picture. Developing a brand-character will also serve the valuable purpose of allowing multiple individuals to manage a single brand’s social media pages without sacrificing consistency in tone or position.
Nike’s A-OK with criminal spokespersons, just as long as they’re honest with Nike about it along the way.
(Source) New York Times:
Are Instagram users more likely to scan QR codes?
Apparently, candidates’ #PR armies are actually relegated to a room called the “Spin Room” during debates. #LearnSomethingNewEveryDay
As this NYTimes article reports, the federal government is gathering its resources and experts for what will likely become a formal antitrust lawsuit brought against Google. The Times explains that the competition-stiffling behaviors in question include licensing agreements with mobile hardware providers (i.e. Samsung) as well as the tried and true question of whether Google can legally give search preference to its own products.